Some Gen Z is choosing vintage activewear over modern styles. For years, matching workout sets with distinctive brand logos have been the norm—mostly for young women—in the gym, at workout classes, or for running errands. Now, some young people are turning to older brands or buying secondhand pieces that emulate the Y2K workout gear vibe (i.e., track shorts, vintage Nike tops, and neon sports bras). Archival activewear brand Rummage Stretch has taken note of the shift, which founder Isabella Oday says stems from a mix of young people craving personal style that stands out and nostalgia. Gen Z running influencer Jenna Litner has embraced Y2K-inspired eclectic workout looks—like vintage jerseys layered over turtlenecks—and posts her outfits on Instagram and TikTok, where she has built a combined following of nearly 170K people. (Grazia)
👀 Read more from YPulse: The Real Appeal of Secondhand Shopping to Gen Z
