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The EU fined Temu $232M over selling unsafe toys and electronics. 

Jun 03 2026

The EU fined Temu $232M over selling unsafe toys and electronics. After discovering that Temu was exposing consumers to high-risk products like baby toys and small electronics that didn’t comply with safety rules, the ecommerce giant was hit with a lofty fine. Temu has grown to a 130M user base in Europe, but is more popular with Millennials rather than Gen Z—and Millennials are the ones with families to shop for. Despite controversy around ecommerce and fast fashion practices, European Gen Z still loves brands like SHEIN for cheap apparel and other finds. (DW)

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