Sephora and Ulta are betting on AI being the future of beauty shopping. Recently, both have adopted agentic shopping to compete with retail giants like Amazon’s AI. In March, Sephora announced that it would integrate its app within ChatGPT. Just a month later, Ulta announced an AI integration with Google Gemini. For beauty brands, the appeal of AI integration is not just driving conversions but also garnering consumer data, like what products people are spending most time looking at and what steps they take to finally click add to cart. While the theme that younger gens dislike AI seems to dominate public discourse, YPulse data shows that many young people are actually interested in using AI to help them shop, especially when it comes to comparing prices and getting answers to specific questions about products. (Glossy)
👀 Read more from YPulse: Does Gen Z Want AI to Help Them Shop?
