Coca-Cola and Lucky Brand teamed up for an American birthday collab. Last month, Coca-Cola announced new mini cans with limited-edition America250 wraps in celebration of the country’s 250th birthday. Now, it’s joining forces with Lucky Brand for a clothing collection with Coca-Cola-themed denim shorts, embroidered jackets, tote bags, and red-and-white striped hats. Coca-Cola has dabbled in fashion in the past, but the launch with Lucky Brand especially leans into retro, nostalgic pieces that could win over young shoppers. YPulse data shows that Coca-Cola is 13-24-year-olds’ favorite beverage—not just soda, all drinks—and ranks 17th on the top 50 cool brands ranking for 13-39-year-olds. Plus, jeans were the second top fashion trend of 2025 according to Gen Z, so new styles are exciting, not just casual staples. (Allrecipes)
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