Brands are joking about the difference between Gen Z and Millennial social media managers. A new trend has emerged where brands post side-by-side mock ads to show how a “Millennial PR Team” would sell a product versus a “Gen Z Social Team.” Big names like Petco, Keurig Dr Pepper, AMC Theaters, and Baskin-Robbins have all created their own—which are ads in themselves, of course. The Millennial version tends to be wordy and warm, but accurate and detailed, whereas the Gen Z ads are straight to the point and emoji-heavy. For example, Keurig’s “Gen Z Social Team” summed up its K-Mini Mate Plus succinctly: “she’s tiny but she eats.” The trend shows understanding that Gen Z and Millennials speak different brand languages, so leaning into this generational gap isn’t just an opportunity to create relatable content, but potentially to win over both gens. (USA Today)
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