Traditional dating apps might be intimidating Gen Z now. The CEO of Match Group said that while Gen Z “desperately wants to connect” with new people, they want to do so in a low-stress environment. That means that the even structured style of dating apps is starting to put off users under 30-years-old. This is causing a jump in offline dating events—which Tinder and Hinge are embracing to attract Gen Z. Hinge is soon launching a “Direct to Date” feature that cuts out small talk and prompts users to go on dates right after matching. In the testing phase of the feature, they found most opted to go on low-stakes dates like dinner, drinks, and walks. In March, Tinder also launched dating events where users could meet up IRL. These features might be able to sway young people’s consistent pessimism around the apps—73% of 18-39-year-olds say that “dating apps are not as good as they used to be.” (Business Insider)
👀 Read more from YPulse: How Young Americans and Europeans Use Dating Apps Differently
