JPMorgan Chase is rolling out new methods to tap Gen Z. According to a survey by the bank, 64% of 18-24-year-olds say they cannot build savings or don’t have dependable financial support. To try to earn their trust and loyalty, JPMorgan launched a new app with a refreshed monthly spend view and quicker access to recent transactions, extended its monthly waiver on service fees for 18-24-year-olds, and plans to partner with schools and universities to spread education on finances through interactive workshops. JPMorgan’s survey shows that about half of the group said mobile tools and IRL access to their bank are equally important. Another 43% said they consider convenient access to ATMs a top priority when deciding on a bank. By these numbers, JPMorgan is betting that its physical footprint on top of mobile access is a competitive edge over its startup fintech rivals. (Yahoo)
👀 Read more from YPulse: What Does Financial Success Really Look Like for Gen Z?
