Aperol launched a new line of ready-to-drink canned cocktails in the U.K. Aperol Spritz To Go is here in time for the summer and ready to win over young consumers. Even though there’s constant conversation about Gen Z drinking less, we know they’re just drinking differently than previous gens—and popping open a can instead of a shaker is one way. With 5% ABV, the pre-mixed canned version of the brand’s signature cocktail balances Gen Z’s love for spritz culture and convenient, pre-mixed cocktails. According to Harpers, British Gen Z ranked spritzes their number one cocktail for 2026. Ready-to-drink beverages have been increasing in popularity across the U.K., too, with nearly half of 18-29-year-olds saying they plan to drink more RTD beverages this year. (Harpers)
👀 Read more from YPulse: Beer Or Wine: What Alcohol Do Young Europeans Drink the Most?
