Can Hello make toothpaste a part of Gen Z’s beauty routine? From their FYP-friendly packaging to new products like Whipped toothpaste with a swirl-shape, Hello wants to be the trending toothpaste for the next generation. They’re also trying to fit into the self-care routine conversation, with the goal of “disrupting” a category that can feel “stale and boring” by putting Gen Z’s tastes front and center. And guess what??? Hello is also being sold on TikTok Shop (which might be the theme of today’s newsletter), where they have reportedly been “blown away” by the response. The brand is clearly banking on Gen Z, with creator partnerships and plans to introduce a “Chief Aura Officer,” a role that will “serve as both ambassador and cultural consultant.” While we might not be fully on board with the use of Gen Z slang as a job title, we do think it’s smart to get the direct input of young consumers on product and marketing direction. (Glossy)
👀 Read more from YPulse: The Top 10 Beauty Brands According to Gen Z Females
