Tweens and teens are forcing a format overhaul in esports. The gamers born after 2010 grew up with esports as a normal creator category, but frequent hours-long tournament broadcasts are losing must-watch appeal. Leagues are calling it “viewer fatigue”—a phenomenon where the streams are so long, viewers think they’ll catch highlights later and never come back live. Unlike Millennials first driving esports, young viewers are expecting mobile-first visuals, short segments, and interaction that makes watching feel like participating. To keep this generation tuned in, leagues are cutting dead time, adding live polls, and leaning into even more co-streaming, where outside creators provide their own commentary alongside official broadcasts. (Editorialge)
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