YPulse’s Sports and Athletes report shows most Gen Z males (74% of 13-17-year-old boys and 79% of 18-24-year-old males) consider themselves fans, with the majority (66% of teens and 74% of young adults) watching games weekly or more often. But being a fan today looks a little different than it did for past gens. Gen Z isn’t just loyal to traditional sports leagues and their local teams now, though—they’re drawn to the ones that reflect their values and lifestyle, and sometimes they’re drawn to their favorite athlete celebs, not just the teams themselves. Leagues have to do more than just host games—they have to entertain, market authentically, and create community among their fanbase Determining what makes a brand, including a sports league, a favorite among young consumers can be tricky. The leagues that win Gen Z males are often the ones that feel like more than just sports, incorporating not just the game, but a full experience. YPulse’s Brand Tracker monitors the brand health of almost 600 brands...
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