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Gen Z Males’ Top 15 Favorite Sports Leagues

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Yes, Gen Z males are huge sports fans, and YPulse’s Brand Tracker shows the sport leagues they name as their favorites... 

TL;DR

  • The NBA is Gen Z males’ top favorite sports league because of star players and a strong connection to fans who both watch and play basketball
  • Esports leagues rank high among their favorites—they’re an extension of young men’s gaming lifestyle and social connections
  • WWE is a Gen Z male favorite thanks to the brand’s dramatic flair, celebrity involvement, and viral moments
YPulse’s Sports and Athletes report shows most Gen Z males (74% of 13-17-year-old boys and 79% of 18-24-year-old males) consider themselves fans, with the majority (66% of teens and 74% of young adults) watching games weekly or more often. But being a fan today looks a little different than it did for past gens. Gen...

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