Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

A new parenting philosophy is emerging: unlimited TV, but no tablets. 

Jan 21 2026

A new parenting philosophy is emerging: unlimited TV, but no tablets. These mainly Millennial, self-described “TV moms” keep televisions on all day while banning their kids from iPads and smartphones. And while it sounds contradictory, they argue TV doesn’t trigger the same dopamine-fueled meltdowns as taking away a tablet, and that kids can still play, read, and engage with what’s offscreen while a show runs in the background. Experts are skeptical, saying “screen time is screen time,” but these parents see a meaningful difference between passive viewing and the infinite scroll of apps designed to maximize engagement. The approach seems rooted in Millennial nostalgia for their own TV-filled childhoods and a desire to avoid raising “iPad kids,” even if the science doesn’t fully back them up. (Yahoo News)

 

👀 Read more from YPulse: Where Kids Are Watching Video Content

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?