Gen Z’s new unplugging is “bricking” their phone. A new TalkerResearch survey found that 63% of Gen Z has intentionally disconnected from screens for their well-being, compared to 42% of Gen X and 29% of Boomers. And more than half of Gen Z has designated screen-free time built into their day now. The trend is fueling interest in not only screen time-limiting apps, but products like Brick, a $59 phone magnet that physically blocks apps. The brand’s biggest consumer base is 20-35-year-olds, thanks in part to organic promotion on social media. (Which is, of course, somewhat ironic.) The motivation is clear: survey respondents said 70% of time spent online leads to feelings of disconnection and loneliness. For many, buying a Brick to force stop their scrolling has become the ultimate wellness purchase. (TalkerResearch, Business Insider)
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