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The British government wants to help parents figure out how much screen time is too much for their toddlers.

Jan 14 2026

The British government wants to help parents figure out how much screen time is too much for their toddlers. Government research found 98% of British 2-year-olds watch screens daily, averaging 127 minutes—more than double the WHO’s recommended one-hour daily limit. And many are concerned, as children with the highest screen time (around five hours daily) could say only 53% of 34 test words within the study, compared to 65% for those averaging 44 minutes. Income disparities add another layer—77% of the highest-income families read daily to their children, compared to just 32% of the lowest. In an attempt to help parents, starting in April, a working group led by the Children’s Commissioner will publish “practical, non-judgmental” guidance for parents. Education Secretary Bridget Phillipson framed it plainly: “Screens are part of family life now. The question parents are asking isn’t whether to use them, but how to use them well.” (The Times, BBC)

👀 Read more from YPulse: Gen Alpha Media Exposure: How Europe Compares to North America

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