Gen Alpha’s attention is drifting away from TV and toward YouTubers. YPulse data shows 73% of tweens would rather watch shows on YouTube than on cable or streaming platforms, and high-production creators like Alan Chikin Chow are one reason why. His series Alan’s Universe has amassed 98.3M subscribers (35M more than Taylor Swift) and pulls in over a billion views monthly. His secret is wholesome, high-energy content that feels like the Disney Channel shows millennials grew up on, but built for phone-first viewing. Chow started with 60-second YouTube Shorts, then expanded to longer episodes as his young audience craved more story and dialogue. Now, the series also streams on Prime Video and Roku, and Chow has declared his intention is to build “the next Disney.” (NYT)
👀 Read more from YPulse: Where Kids Are Watching Video Content
