Wendy’s is tapping into the quarter-zip trend with a “quarter sip” offer. The chain launched the “Quarter Sip” deal on their app this week, letting loyalty members snag soft drinks of any size for just $0.25 with purchase though Dec. 14. It’s a clever play on the quarter-zip movement taking over TikTok right now. YPulse spotted last month that young Black men have started swapping their Nike Techs for quarter zips—a full rebrand complete with its own new vocab, preppy ambitions, and matcha cravings. While brands often tap the most viral trends through influencer pushes or social posts, Wendy’s took a subtler route with a pun that rewards those already in the know. They sealed their credibility by partnering with Jayson Gymafi, whose TikTok declaring “we wear quarter zips now” has nearly 30M views—giving credit to trend starters, not just profiting off them. (USA TODAY)
👀 Read more from YPulse: Young Black Men are Swapping Tracksuits for Quarter Zips on The Viral List
