Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

TikTok’s facial harmony trend is back, but some are pushing back this time. 

Dec 11 2025

TikTok’s facial harmony trend is back, but some are pushing back this time. The idea first went viral last year: filters that divide users’ face into thirds measure whether their proportions are “balanced.” The idea borrows from Renaissance-era art principles, not science, but that hasn’t stopped it from racking up millions of views. And now, it’s resurfaced with a fresh wave of creators debating having “long midfaces” vs. “short midfaces,” many deeming short midfaces superior, and offering makeup “cures” to fix perceived flaws. This time, though, the backlash is just as loud. One dermatologist responded saying “there’s no such thing as a face trend” calling the concept “dangerous,” because it manufactures insecurities about natural features. Users are venting in comments too, with one writing “guys we are losing the plot,” showing frustration with trends that sort people on perceived attractiveness by only one rigid standard. (The Tab)

👀 Read more from YPulse: The Rise and Fall of #SkinnyTok on The Viral List

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?