Gen Z’s “in your 20s, there will be” trend is peak nostalgic motivation. (Even if they’re still in their 20s.) 

Gen Z’s “in your 20s, there will be” trend is peak nostalgic motivation. (Even if they’re still in their 20s.) The format has creators sharing specific life moments like moving in with college friends, quitting a soul-crushing job, or getting on that plane all set to a mashup of “Piano Man” and “Silver Springs” (yes, it hits hard). At the end, they say “it’s very important that you do it,” which ends up feeling like an emotional push forward. The overall message is encouraging others to take a leap now because their future self will be grateful. It’s tapping into something very real for young consumers: the desire to live intentionally while battling the fear of missing out on their own lives. It’s strangers on the internet giving each other permission to be brave, which apparently is exactly what this generation needs to hear. (Her Campus)