“Trad” life isn’t just for wives—Gen Z men are staying at home. “Trad sons” is the new term for Gen Z and Millennial men living at home, primarily single sons who are treating homemaking as a lifestyle brand. It’s the masculine mirror to the trad wife trend, minus the sourdough; they film their lives from grocery runs to gym sessions, with their moms as a frequent co-star. About 33% of 18-34-years-old live with their parents, and an analysis shows 1.5M more under 35-years-old live at home than a decade ago, a 6.3% jump. That scale normalizes staying home, which lowers stigma and frees cash for school, startups, or savings. But on TikTok, this is the startup: “day in the life” of stay-at-home-son videos pull hundreds of thousands of views, generating major creator earnings and brand deals. (Vanity Fair, NY Post)
👀 Read more from YPulse: Why Gen Z is Watching Trad Wife and Alpha Male Content
