Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Taylor Swift’s new single is turning a museum visit into part of the fan experience for Germans. 

Oct 22 2025

Taylor Swift’s new single is turning a museum visit into part of the fan experience for Germans. Since the music video of “The Fate of Ophelia” released, visitor numbers at Germany’s Wiesbaden State Museum have surged. Swifties are flocking to see Friedrich Heyser’s 1900 painting Ophelia, which inspired the video’s opening scene. A museum spokeswoman says they “are having an absolute Ophelia run at the moment,” adding that nearly 500 people visited in one weekend after the song dropped, all mostly teens. The museum has even planned a sold-out Swiftie tour, linking the painting to Swift’s lyrics. Because Gen Z’s cultural curiosity often begins with pop culture, this shows how fandom can be a powerful entry point to even education. (Vanity Fair)

👀 Read more from YPulse: Gen Z’s Favorite Music Stars in the U.K., France, Germany, Spain, and Italy

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?