Olive & June is making glueless mini manicures for Gen Alpha. The nail polish brand is entering the kids’ market with Pressies, a new line designed for 5-12-years-olds, in size, design, and material. The brand built two kid-friendly options—a numbered sticker tab system for longer wear and short-term circle tabs for the youngest users—both designed to avoid harsh glue. And after surveying 700 kids, tweens, and parents, the brand landed on designs featuring bows, cherries, and chrome finishes. Each box includes 28 short, colorful nails made for smaller nail beds and will exclusively hit Target in November. Founder Sarah Gibson Tuttle said the team “had to get it right,” even testing designs with her own daughter. The launch reflects a shift among young parents who see beauty products as safe self-expression rather than vanity, and no doubt thanks to Gen Alpha’s unstoppable beauty obsession. (Glossy)
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