Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

General Mills is joining the trend of scripted shows as ads.

Oct 07 2025

General Mills is joining the trend of scripted shows as ads. General Mills debuted The Snacktime Sketch Show on YouTube this week, kicking off with a Love Island parody. Releasing weekly through November, six-minute episodes star Totino’s, Gushers, and Nature Valley as the main characters in a mix of workplace chaos, reality TV drama, and tech parody Gen Z will instantly recognize. The move builds on the success of their Must Cinnadust campaign for Cinnamon Toast Crunch, which turned fan memes into TikTok challenges, and shows the brand further leaning into social-first storytelling as TV ad reach declines. With their net sales down 3% year-over-year, the brand is banking on humor and scroll-stopping creativity to keep its snacks relevant in Gen Z’s algorithm. (Marketing Dive)

👀 Read more from YPulse: These 3 Brands Are Turning Ads into Entertainment—and Gen Z is Tuning In

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?