BBC is launching a Roblox game of Great British Bake Off. While a “Cake Off” game already exists on the platform, BBC is riding that popularity to make an official game of Bake Off called “Star Baker.” Young people are engaging heavily in IP-based video games, making their playing experience tied to other forms of entertainment they love. This game will even customize tent locations based on Bake Off in different countries and mirror the three challenges bakers face every episode, with a vote-to-win structure like many other viral games. It will also include challenges like an obstacle course and searching for the missing raspberry from the iconic intro cake, aligning with the other kinds of games kids are already playing. (Mashable)
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