White Fox is launching a beauty care line in the U.K. The Australian fashion brand—which is super popular among Gen Z and influencers—is starting a new segment this autumn: beauty products. The range includes makeup and self-care products like blushes, highlighters, body butter, and perfume, and will be sold in Boots. To boost brand visibility and engagement, White Fox released a “Bestie Bonuses” feature, allowing fans to access digital rewards via QR codes on products. (SoGlos)
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