Another new tween beauty brand has hit the shelves.Meet Yes Day, the new Gen Alpha beauty brand dreamed up by 13-year-old Coco Granderson and BeautyStat founder Ron Robinson. Launching October 1, the line features a foam cleanser, moisturizer, mist, and lip mask—all in colorful, custom packaging Granderson insisted had to be “cute enough to compete” with adult products. Unlike the recently launched Sincerely Yours which debuted with big investors and on Sephora shelves, Yes Day is totally self-funded and rooted in Granderson’s frustration that Sephora didn’t have safe, fun options for her and her friends. These tween skincare brands share an allure of omitting anti-aging ingredients other popular brands include, making it safer for young skin. With plans to sell on TikTok, Snapchat, and even at Granderson’s volleyball tournaments, Yes Day is more proof that tween skincare quickly becoming its own beauty category. (Glossy)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
