Lululemon’s latest teen obsession isn’t leggings—it’s a chunky, dual-pouch wristlet keychain. High school girls from California to Alabama are rocking it to hold car keys, hand sanitizer, and lip balm, while showing off their “Lulu” cred. Pink versions are the clear favorite, but seasonal drops like leopard print or fire-engine red are standing out for the collectors. (And for the status of getting new or limited designs.) Teens customize the keychains further with charms, AirTags, and TikTok-inspired add-ons—one “build my keychain” video even hit half a million views. For many, the wristlet is the perfect mix of practical by eliminating the need for a full purse and trendy thanks to being instantly recognizable as Lululemon. (NY Mag)
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