Brands are sliding into more than just gaming communities through Discord. With 200M monthly users, and being especially popular among Gen Z, some brands are seeing Discord as a space for more authentic, two-way engagement than traditional social media. It’s quickly becoming a go-to spot for brands looking to connect with tight-knit communities—mainly gaming, but not only that. The platform’s ad tool Quests, which rolled out in 2024 and lets users earn rewards for completing branded tasks, is now expanding to big names like Uber and Wendy’s. At the same time, brands like Jack in the Box, Samsung, and Netflix are teaming up with server owners to sponsor events and content that reach super-specific groups, like Fortnite fans or music lovers. Instead of chasing influencers, marketers are tapping into whole communities, a trend also taking off on Twitch, where niche groups are becoming the new way to build loyalty and trust. (Digiday)
👀 Read more from YPulse: Where is Gen Z Finding Community Today?
