YouTube Shorts reigns supreme for teen purchases. A recent Precise TV survey shows that U.S. 13-17-year-olds are more influenced to purchase by ads on YouTube—especially Shorts—than by TikTok. The report found that 91% of teens use YouTube compared to 75% using TikTok, and they also spend longer viewing sessions on it. With so much of their attention there, the study also found 25% of teens said the last item they asked a parent to buy came from a YouTube Shorts ad, versus 12% who saw it on TikTok. The influence even extends to younger kids, with 75% of 2-12-year-olds asking their parents for products after seeing them advertised on Shorts. (tubefilter)
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