Spanish Gen Alpha have increasingly diverse families. Recent numbers reveal that nearly 40% of children under 5-years-old in Spain have at least one parent who isn’t Spanish. Spain isn’t the only country in Europe with a new generation growing up so much more diversely than previous gens—first and second gens migrants will make up a third of the British population by 2035. This shift is profoundly changing education, employment, politics, cultural norms, and what young people expect brands to do in the region, too—a topic YPulse dug deep into in our Representation in Action (Revisited) trend report. (The Local)
👀 Read more from YPulse: Growing Up Gen Alpha: How Europe Compares to America
