Sephora’s tween skincare launch garnered massive crowds. YPulse reported last week on the brand debuting a new skincare line made by 15-year-old influencer Salish Matter. By omitting the anti-aging ingredients many adult skincare brands contain, and with the backing of a tween icon, it’s an instant hit. At the American Dream Mall in New Jersey, Matter estimated 80K people showed for the launch. (And tons had showed up as early as the night before to start lining up.) The draw was part new must-have product and part meet & greet with Matter, alongside other YouTubers who made appearances. (NY Mag)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
