Pickles are having a major moment among brands hoping to connect with Gen Z. Earlier this year, YPulse reportedon Gen Z’s obsession with briny snacks—all things salt and vinegar, including pickles. They’re still the gens trendiest snack to enjoy, popping up in everything from viral TikToks being covered in chamoy to Popeyes’ pickle-glazed wings and Sonic’s pickle-packed “Big Dill Meal.” Data backs up the craze too: nearly 20K pickle-flavored products hit shelves last year, with 30% of Gen Z claiming to love them and another 20% calling it an obsession. Some brands exist simply because of the craze, like Pamela Anderson’s artisanal pickle line and Hot Girl Pickles—the latter clearly being made for Gen Z. And with everyone from fast food chains to DTC snacks embracing the tang, it doesn’t look like pickle mania is slowing anytime soon. (AdAge)
👀 Read more from YPulse: Pickles and Brine Are Gen Z’s Avocado on The Viral List
