England’s Red Roses partnered with Barbie ahead of the Women’s Rugby World Cup. The collaboration for the ongoing tournament launched with merchandise like t-shirts, hoodies, and replica balls, alongside grassroots initiatives to highlight the increasingly popular women’s teams. (Though, notably, no dolls.) Mattel is donating £20K to the Rugby Football Union to expand girls’ access to clubs and coaching, and the partnership also supported the RFU’s Girls’ Activity Days across more than 400 clubs this summer. With England favored to win the World Cup on home turf, the collaboration aims to spotlight women in rugby, inspire the next generation of players, and build on Barbie’s evolving role as a symbol of female empowerment. (BBC)
