Spotify announced a new DM feature. From creating an AI DJ to adding a comments feature, it’s clear that Spotify is aiming to make the platform more social to win over Gen Z. After all, YPulse knows young people’s love for music runs deep—but it’s not just about listening to it, it’s about living it. The new feature gives users a simple way to share songs, podcasts, and audiobooks right inside the app—not through moving to other social platforms or messaging apps. Spotify says it built Messages because people wanted an easier way to keep track of recommendations and conversations, but it’s certainly another step toward this becoming a social media in its own rite. YPulse data shows 64% of 18-24-year-olds use Spotify, making it their top music streaming service, so the move to make their listening experience even more personalized fits right into their strategy to keep Gen Z listening regularly. (Spotify)
📈 YPulse reported: Is Spotify Becoming a Social Media Platform?
