Aéropostale released a collection with TikTok’s favorite teen influencer Demetra Dias. Last year, Dias began making headlines for being the leader of teen girls’ spending thanks to her massive brand presence on TikTok. So, in time for back to school shopping, the brand teamed up with the influencer—and former Aéropostale intern at just 18-years-old—for a 57-piece collection. The brand says Dias is the perfect person to design the collection, as she represents the customers they’re trying to attract: 13-22-year-olds looking for “girly, cozy, and effortlessly cool vibes.” The clothing—including trendy staples like pink fold over pants and off the shoulder sweaters—is already blowing up on TikTok thanks to Dias’ posts showing it off, and plenty of young people have taken to her comment section to show their love. (Fashion United)
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