According to TikTok, nothing beats Gen Z’s Jet2 Holiday. TikTok is currently obsessed with audio blending the upbeat song “Hold My Hand” with the dialogue “Nothing beats a Jet2 Holiday” from Jet2’s 2022 ad campaign. While the original airline commercial promoted a glamourous trip to Malta, Gen Z is using the sound ironically, posting their chaotic vacations and moments gone wrong. The top video under the sound (5.6M likes) shows a young wakeboarder chaotically struggling to hang on to the boat in front of her. Another (2.9M likes) shows two young men unsuccessfully attempting to help an intoxicated man from falling in the bushes. Whatever the fail, Gen Z is doing what they do best: applying their dark humor to memes, and in this case “using an upbeat song to soundtrack something objectively awful.” (Vulture)
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