This summer’s online sales could be included in their “vibe budget.” With inflation tightening young people’s pockets, they’re looking for a great deal before they hit “add to cart.” This year, online sales are predicted to be massive, with Adobe expecting online spending to reach over $23B across retailers in the U.S. from July 8-11 surrounding Amazon’s Prime Day and extended deals from other major companies like Walmart and Target. Young consumers can expect discounts in the 10-24% range, with the deepest discounts in the apparel category. The online sales could be just what they needed—especially as YPulse data shows similar shopping behavior a few years ago when young consumers felt restrained by the economy and their overall low budgets: In 2023, 55% of young Black Friday / Cyber Monday shoppers said they would only shop online for Black Friday deals, which offer discounts similar to Prime Day. (Retail Dive)
👀 Read more from YPulse: No-Buy Months, Doom Spending & Impulse Buying—Is Gen Z Buying In?
