L’Oréal’s new partnership with WhatsApp will let users text their AI tool. YPulse’s latest AI report shows 40% of 13-39-year-olds like when AI creates personalized recommendations for customers, and L’Oréal is the latest brand to tap into young people’s preferences. Their “Beauty Genius” AI debuted on the L’Oréal Paris site last fall and according to the brand, has already powered nearly half a million conversations. Starting in early 2026, it’ll be accessible through WhatsApp—because yes, WhatsApp is officially becoming social media. L’Oréal’s goal is to offer 24/7 expert-level advice on skincare, haircare, and makeup, and unlike other AI platforms that sometimes deliver hit-or-miss results, Beauty Genius pulls directly from L’Oréal’s own research and recommends only their products. (WWD)
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