Reese Witherspoon’s media company is launching a new platform aimed at Gen Z girls. Announced at Cannes Lions, Sunnie expands Hello Sunshine’s mission to center and empower women by focusing on the next generation. According to research done with YPulse, 75% of 13-18-year-old girls say advertising rarely reflects how they actually talk, dress, or act. That’s why Sunnie, a media, community, experience and content platform, will offer a mix of social content, events, book clubs, digital magazines, and custom curriculums all co-created with Gen Z talent to reflect how young women actually live. It’ll feature familiar celeb and creator faces like Lana Condor and Molly Carson—plus, it’s launching with e.l.f beauty as it’s foundational partner. (Shoot)
👀 Read more from YPulse: YPulse x Être: The Power of Mentorship for Young Girls
