TYB is a new blockchain loyalty platform for brand communities, with mostly Gen Z women as users. Founded by Outdoor Voices alum Ty Haney, the new platform already powers engagement for Gen Z-loved brands like Glossier, Rare Beauty, and Poppi. YPulse data shows 79% of 13-17-year-olds and 77% of 18-24-year-olds say they’re loyal to one or more brands, but many describe themselves as “loyal-ish”—not fully committed but still connected. TYB meets this in-between mindset with gamified challenges, digital collectibles, and blockchain-enabled profiles that Haney says drives 40% monthly engagement and boosts lifetime value by 28% for brands. With 2M users—mostly made up of Gen Z women, according to Fortune—and 200 brand partners already, TYB just raised an $11M to expand what Haney calls “community commerce.” (Fortune)
👀 Read more from YPulse: What Does Brand Loyalty Mean to Gen Z?
