Netflix wants to reach kids through games with their favorite characters. The streaming service is leveling up its kids’ gaming strategy, starting with the World of Peppa Pig game launching alongside new episodes of the show exclusive to Netflix. The move is part of a larger push to create games built around beloved, familiar characters like Peppa and the Sesame Street crew, as Netflix recently picked up streaming rights to both iconic series. According to Netflix’s kids gaming head, the focus is on recognizable IP’s that feel like a natural extension of the shows kids already love. As the platform expands its offerings, it’s also thinking long-term—designing experiences that grow with kids and transition them smoothly into teen-focused titles as they age. (Variety)
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