Sprite used a viral TikTok trend as inspo for their new drink. Sprite + Tea is an example of what happens when a brand actually listens to the internet: they turned a viral TikTok trend of users putting tea bags in Sprite into a real product launch. The new drink, available through October, is being positioned as a fresh twist on a traditional soda, which Coca-Cola as a whole is constantly aiming to make for young consumers especially. Sprite already ranks as Gen Z’s third favorite beverage brand, according to YPulse, and teens and young adults are huge soda drinkers, so viral flavors made real are right up their alley. Plus, they’ve partnered with Eastside Golf to get the word out, a brand that brings a cool, street-style vibe to the world of golf. (Clearly, they’re hoping Sprite +Tea could be Gen Z’s Arnold Palmer!) The result is a fun, eye-catching campaign that’s all about Gen Z, built around an idea that came straight from them. (Marketing Dive)
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