Gen Z and Gen Alpha are obsessed with Parke sweatshirts.ICYMI, sweatshirts are the new fashion status symbol, and the current “it” sweatshirt among teens is from Parke. Their pastel clothing has taken over TikTok, with the brand seeing a massive 950% increase in sales from 2024 to 2025. And the obsession has expanded into IRL events, too. Parke’s three-day pop-up (the third for the brand) in SoHo was met with lines of fans spreading across two blocks to snag their next mock neck sweatshirt. A lot of the brand’s appeal comes from founder Chelsea Kramer herself, who’s evolved into a Gen Z It girl since founding the brand in 2021, gaining over 80K followers on Instagram. Her personal connection with fans—she stayed in-store from open to close all three days—and strategic limited-time drops have created a cult-like following. (BoF)
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