According to their CEO, Pinterest is a top place for young people to shop. CEO Bill Ready says the app’s capabilities are especially beneficial for advertisers who aim to connect with young consumers, who are absolutely visual-first users. The platform saw 16% revenue growth compared to the same period last year, to which Ready credited their implementation of AI that improved their visual search and personalized experience. Additionally, monthly average users grew 10% year-on-year. Young people, particularly young women (41% of 13-39-year-old females, according to YPulse), are increasingly drawn to Pinterest as a unique social media platform that offers a break from the pressures of traditional social media, so it’s fitting that the gen makes up Pinterest’s largest and fastest growing user demographic. (Business Insider)
👀 Read more from YPulse: This Social Platform Influences Gen Z Purchases Most
