Khloé Kardashian just launched a protein popcorn brand. If you’ve been paying attention to the Kardashian-Jenner playbook, you know each sister has carved out her own brand niche—and for Khloé, that now includes protein popcorn. Her new brand Khloud offers popcorn with seven grams of protein per serving. And while that might not sound groundbreaking, it taps into a huge consumer trend: for 13-39-year-olds, “high protein” is the top grocery label that makes them more likely to buy something, according to YPulse. Young consumers are literally buying into the protein craze right now, especially as everything from TikTok fitness challenges to energy drink branding emphasize (and give advice) on how to “make gains.” Add Khloé’s celebrity power to the mix, and Khloud is poised for a big debut since YPulse data shows that 59% of 13-39-year-olds have purchased something recommended by a celebrity or influencer. (Food and Wine)
👀 Read more from YPulse: Gen Z Females Are Fueling Viral Snacking Trends
