Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Did someone say recession pop? 

Apr 10 2025

Did someone say recession pop? As recession indicators take over young people’s lives (and feeds), they’re turning to music—specifically “recession pop”—as a way to escape. It’s not a new concept, either. The term first surfaced during the 2008 financial crisis and describes a wave of upbeat, feel-good anthems that made people want to dance their problems away. Think Kesha’s “TiK ToK” or Lady Gaga’s “Just Dance.” Now in 2025, the genre is back, and Kesha—the “recession pop princess”, according to TikTok—has a new single “Yippee-Ki-Yay” with T-Pain leading the way. With lyrics about Dollar Tree deals and whiskey-fueled nights, the track taps into that same chaotic joy we saw in the late 2000s: everything is falling apart but we’re still dancing. (Daily Dot)

👀 Read more from YPulse: Gen Z and Millennials Say Listening to Music Keeps Them Sane

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?