Bright colored packaging is all the rage for Gen Alpha. We know Gen Alpha is experimenting with skincare and makeup earlier than ever: 54% of 8-12-year-old girls are already using skincare and 47% are using makeup, according to YPulse. But at their age, they’re not just focused on the products themselves, but also on packaging that stands out—think neon hues and fun, eye-catching designs. Brands like Drunk Elephant, Glow Recipe, and Evereden have already embraced this trend, creating colorful products that appeal to this younger gens preferred aesthetic. At the same time, beauty companies are designing products that are gentle on younger skin while also gaining approval from parents. (BoF)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
