Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Gen Z men and women have different ideas of financial success. 

Feb 04 2025

Gen Z men and women have different ideas of financial success. Recently, a story about Gen Z believing they need nearly $600K a year to be “financially successful” created a flurry of shocked headlines about the generation. But YPulse data shows young Americans are actually pretty practical: on average, 13-39-year-olds say $64K a year is enough to feel financially successful. However, there’s a gap between how young men and women define financial success. Young males say they’d need $70K a year to feel successful, while young females estimate it would take only $59K. The gap isn’t just about perception—it’s rooted in the gender pay gap that’s been around for generations, where men are historically paid more than women. This not only affects what young women earn even now, but how they’re setting their expectations for success. (YPulse)

📊 YPulse data: “Becoming rich” isn’t a top priority for most young people, ranking seventh in their top life goals

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?