The NBA Paris Games are so popular, they scheduled a second game this year. YPulse has told you how the NBA is increasing its brand’s presence in Europe and is using Paris to showcase its league. (And successfully, at that.) This year, for the first time since the Paris Games were started in 2020, two regular season games will take place in there, between the San Antonio Spurs and the Indiana Pacers. The NBA even opened the “NBA House” in an exhibition hall in Paris for the occasion—an IRL experience that included immersive activities and basketball games featuring local clubs. (SortiraParis)
📊 YPulse data: 22% of European 13-39-year-olds follow the NBA
