For British Gen Z, coffee machines are a home must-have. Recent research shows that Gen Z in the U.K. views coffee machines as “essential items” more than older generations do. And because Gen Z have normalized having an expensive coffee machine at home, they’re -14pts less likely than Boomers and Gen X to see their coffee machines as a luxury product (50% vs 64%). Being able to craft their own barista-style drink from home is probably a habit this gen caught during the pandemic, but it’s also a reflection of British people’s love for tea and hot drinks in general—half of all adult respondents in the survey say their kettle is the first household item they use when they wake up. (DailyExpress)
📊 YPulse data: 61% of British 13-39-year-olds drink coffee weekly or more
