At just 14-years-old, Avery Colbert started a viral social media movement to help teen victims of the L.A. wildfires. Dedicated to highlighting the most-needed items for young girls in L.A., the bio of @altadenagirls states she aims to help them “restore normalcy.” Since its creation just a few days ago, the account has gained over 20K followers—in part thanks to the attention of celebrities like Charli XCX and Paris Hilton, who reposted it to their millions of followers within 24 hours of its launch—and donations have been pouring in at an impressive rate. Colbert, with support from her parents, updates the account daily to spotlight the most essential items needed for teens in the area. Major brands like SKIMS and Huda Beauty have already reached out to offer donations, aligning with her mission to provide new, rather than used, items to those in need. (TIME)
📊 YPulse data: 16% of 13-39-year-olds have donated to an organization they saw on social media
